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Fire it Up
Campaign: Fire It Up
Client: Department for Education
Photographer: Shamil Tanna
A bold and ambitious campaign which sought to visually capture the energy and excitement that apprentices possess, and bring with them to organisations.
The campaign involved shooting 14 real apprentices within their real workplaces, across the breadth of the UK.
Platforms: OOH (static & motion), Press, Digital Display, Social
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