WORKPLACE PENSION | EdDayProduction

The Workplace Pension

Campaign: The Workplace Pension

Client: Department for Work and Pensions

Photographer: Kelvin Murray

A multi channel campaign which sought to educate its audience into the value of a workplace pension. By personifying the scheme, and applying it to a real work situation, people were better able to understand the personal value it had to themselves.

Formats: OOH (static & motion), Press, Digital Display, Social

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